Master Rules For All Projects
1. Be Yourself
Don’t attempt to try to be someone or something you are not. Figure out who you are, who your brand is, who your company is, and then stay true to that. Having a firm sense of identity makes all the other decisions much easier. It also goes a long way toward making sure what you are trying to say is interesting to other people.
2. Be Truthful.
Although it can be tempting to stretch the bounds of truth from time to time, the problem is, people can tell when you are not being genuine, even if they don’t know what you are being untruthful about. A small thing can cause people to doubt your whole message, your whole credibility.
3. Be Memorable.
There are too many words, books, blogs, ads, reports, letters, speeches, stories, and everything else out there in the world today for you to be boring. Playing it safe might have gotten you a gold star in high school English, but in today’s oversaturated environment, find a way to stand out. Be entertaining. Be brilliant. Be funny. This is another reason it helps to know who you are and what your strengths are.
4. Be Important.
This is true importance, not the appearance of it. Start by having something to say. Get rid of pretense that can make you look untruthful or anything other than what you are. Respect other people’s time, intelligence and resources. And while you are doing all of this, make sure you give your audience new information or a new perspective.